Locked-up merchandise deters theft, but have retailers gone too far?

When the pandemic threat eased, Maureen Holohan was eager to scale back her online shopping and return to physical stores so she could more easily compare prices and scour ingredients on beauty and health care products for herself and her three children.

But that experience was short-lived. In the past six months or so, CVS, Target, and other retailers where Ms. Holohan shops have been locking up more everyday items like deodorant and laundry detergent as a way to reduce theft. And the Chevy Chase, Maryland, resident is now back to shopping online or visiting stores where she doesn’t have to wait for someone to retrieve products.

“I know they’ve got to do something, but locking the stuff up definitely just has me walking by that aisle,” said Ms. Holohan, a business consultant.

Across the retail landscape, businesses have been putting items under lock and key as a quick way to stop thieves. Some are considering extreme measures, including Rite Aid Corp., whose chief retail officer Andre Persaud told analysts on an earnings call late last year that it’s looking at “literally putting everything behind showcases to ensure the products are there for customers who want to buy it.” It’s also considering using off-duty police officers at some of its stores.

But by trying to solve one problem, these businesses may be creating another: turning off shoppers with overreaching measures.

“Everything has changed. We used to be catered to,” said Sheila Schlegel of Queens, New York.

But now, “if you’re coming to the store, there’s one person at that store, and that person you can tell has been there for 15 hours,” said Ms. Schlegel, who recalled an incident where she waited for a sales clerk to unlock an item only to be told he didn’t have the

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Getting Married This Summer? Makeup Pro Gucci Westman Shares Her Bridal Beauty Tips

Photo credit: Westman Atelier

Photo credit: Westman Atelier

If you’re a beauty enthusiast, chances are you’re already familiar with the work of Westman Atelier founder and makeup legend Gucci Westman, who has powdered the faces of celebrities like Gwyneth Paltrow, Anne Hathaway, and Emily Ratajkowski. In a new development for her namesake brand, the artist has launched Westman Brides, an online destination that showcases step-by-step tutorials for achieving three types of wedding-inspired makeup looks curated by Westman: The Classic Bride, The Romantic Bride, and Mother of the Bride.

“A lot of brides are looking to really enhance and really amplify themselves, as opposed to more of a transformational concept, and that’s what Westman Brides is all about,” Westman tells BAZAAR.com. “It’s very intuitive if you want to play around with makeup—the destination gives you a lot of confidence, because it’s so easy to use these products on your own.”

Each beauty look includes an accompanying how-to video showing Westman creating a look from start to finish, along with a list of the exact Westman Atelier products she uses and additional item recommendations. The artist notes that these tutorials are not meant to be intimidating, but rather to serve as an easy way to build a bride-to-be’s makeup application experience while adding a bit of fun to the process.

“It’s not like you have to take 500 steps and transform how you look; maybe you can create this beautiful finish to your skin, and you’ll be pleasantly surprised also by how easy it is to do,” she continues. “And then, you can kind of have a little bit more experience in terms of what you’re asking of the makeup artist, if you are having a makeup artist.”

For everything to know about bridal beauty this season—from how to keep your

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