Harry Styles Helps Gucci Reclaim Top Spot in Lyst Hottest Brand Ranking

Gucci is back on the top of Lyst’s quarterly hottest brand ranking after the spot was lyst-index-1234978744/” data-ylk=”slk:taken by Balenciaga for the last nine months.;elm:context_link;itc:0″ class=”link “taken by Balenciaga for the last nine months.

Data compiled by Lyst showed that searches for Gucci jumped 286 percent in the 48 hours after the collection with Adidas was released in June. The announcement of its collaboration with British singer Harry Styles on the Ha Ha Ha collection, which will be in stores in October, as well as the “Cosmogonie” resort 2023 show in Puglia, also boosted the brand’s online engagement.

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Balenciaga dropped to second place. But given the viral haute couture show held earlier this month in Paris, featuring stars like Dua Lipa, Kim Kardashian, Nicole Kidman and Christine Quinn, the brand is likely to make a strong comeback in the upcoming ranking.

Diesel, Nike and Dolce & Gabbana saw a significant climb in the ranking, while Bottega Veneta, Moncler and Off-White dropped sharply to the bottom of the top 20 list.

The Lyst second quarter 2022 <a href=hottest women’s and men’s products rankings. – Credit: Courtesy” src=”https://s.yimg.com/ny/api/res/1.2/9NTARMkdAqkocGPxj8sCJg–/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTEzODI-/https://media.zenfs.com/en/wwd_409/faeb0a6494dbebb07953e84238d00914″/

The Lyst second quarter 2022 hottest women’s and men’s products rankings. – Credit: Courtesy


The Y2K-shaped 1DR bag issued under creative director Glenn Martens at Diesel was the hottest women’s product this quarter. As it was seen on Megan Thee Stallion, Julia Fox and Paloma Elsesser, searches for the model on Lyst jumped 317 percent in June. In general, the demand for similar style shoulder bags went up 59 percent in the period.

Another retro item making a comeback this summer is the parachute trouser from the Aughts. With more than 1 billion views on TikTok, Jaded London’s $90 tech cargo trousers were the fifth hottest product in the women’s ranking.

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Gucci overthrows Balenciaga to become world’s hottest brand for Q2 2022

Gucci topped the prestigious The Lyst Index of the world’s hottest brands in Q2, dethroning Balenciaga, which held the spot for the last three quarters consecutively.

Gucci, under creative director Alessandro Michele, last held the spot in Q2 2021. Subsequently, Demna Gvasalia Balenciaga capitalised on a series of outstanding runway shows and collaborations with the likes of Fortnite, Kanye West and The Simpsons to rule The Lyst Index as the world’s hottest brand in Q3 2021, Q4 2021, and Q1 2022.

Why Gucci leads The Lyst Index top 20 hottest brands

Gucci world’s hottest brand q2 2022 The Lyst index

Image credit: Gucci/@GUCCI/Facebook

The Lyst Index noted that Gucci’s rise in the list happened due to a series of successful launches of its latest collections.

Among these is the ‘Cosmogonie’ Resort ‘23 collection, which was presented in Puglia and the Gucci x Adidas collection which was dropped in June.

According to The Lyst Index, there was a 286 percent rise in searches for Gucci within 48 hours of its release of its collaboration with Adidas. In fact, the Gucci x Adidas Gazelle sneakers was the second hottest women’s products in The Lyst Index.

Another factor which worked in favour of Gucci was the Italian fashion brand’s collaboration with English singer-songwriter Harry Styles. Together, they launched the HA HA HA collection on 20 June in Milan, as part of Milan Men’s Fashion Week.

The collaboration included visually attractive sweater vests, flared pants, and animal-print motifs which Michele dubbed as the “dream wardrobe” for him and Styles.

The big gainers and losers in Q2

Trailing Gucci and Balenciaga on #3 on The Lyst Index of the world’s hottest brands in Q2 is Prada. The brand gained a place over the last quarter following its collaboration with Cassisus Hirst on a limited edition sneaker and its entry into Meta’s digital marketplace as

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Gucci Defeats Balenciaga for World’s Hottest Brand

The Lyst Index has announced that Gucci is officially the world’s hottest brand for Q2 2022, knocking Demna‘s Balenciaga off of first place.

Balenciaga was the hottest brand for Q3 2021, Q4 2021, and Q1 2022, following a stellar year of runway shows, collaborations with Fortnite, The Simpsons and Kanye West for the DONDA album, and its knockout looks at the MET Gala. However, Gucci now comes back from second place into the top spot — somewhere it hasn’t been since Q1 2022 — following the unaffiliated release of the House of Gucci film, as well as a standout year thus far that’s seen the Alessandro Michele-helmed house drop collaborations with adidas, present its “Cosmogonies” Resort 2023 collection in Puglia, and tease the “HA HA HA” collection made in conjunction with Harry Styles, who has gone on to become more than just a fan of the brand, but somewhat of a muse.

Furthermore, Gucci has leaned into the digital realm more than ever with its virtual Roblox town and the drop of the Oura ring, while campaigns starring Snoop Dogg and Jared Leto, or the continuing afterglow of its collaboration with The North Face, have all come together to play a part in Gucci’s reign.

From third to 10th, we find: Prada (with help from Raf Simons and Cassius Hirst), Valentino, Louis Vuitton, Dior, Miu Miu, Fendi, Diesel, and Burberry. Rounding out the top 20, in order, are: Versace, Nike, adidas, LOEWE, Dolce & Gabbana, Saint Laurent, Bottega Veneta, Moncler, Off-White™ and finally, in 20th place, Jacqeumus.

This list goes to show the movements in fashion trends and the overall scene — a strong year for Jacqeumus moves it into the top 20 by one place, while Bottega Veneta losing Daniel Lee in lieu of Matthieu Blazy has seen

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Gucci Is Currently Your Favorite Brand, According to Lyst’s Q2 Index

Fashion tech company Lyst just announced the latest instalment of its quarterly index report, announcing that Gucci is currently the world’s hottest brand for Q2.

In order to compile the results, Lyst analyzes the online behaviors of over 200 million shoppers a year who utilize the platform to browse and buy fashion across brands and stores online. Lyst’s formula takes into account searches both on and off the platform alongside product views, sales and social media mentions over a three-month period.

Gucci returns to the top spot on the list after being behind Balenciaga for nine months, likely due to its recent collaborations with Harry Styles and adidas. According to Lyst, searches for the brand increased by 286% in the 48 hours after its adidas collection was released back in June.

Lyst explains that “Gucci and Balenciaga have dominated the fashion conversation since the Lyst Index launched in 2017, both amongst consumers and industry insiders. This quarter sees Gucci narrowly reclaim the number one spot, after 9 months of Balenciaga topping the chart. The brands’ aesthetics couldn’t be more different; Alessandro Michele’s colorful, maximalist utopia sits in stark contrast with Demna’s dark, dystopian vision. But together, the two Kering-owned fashion houses are now powering a huge 21% of the overall Lyst Index heat score generated by the top 20 brands.”

Elsewhere, the index sees a number of household names understandably climbing the ladder due to recent product launches and celebrity endorsements however, one unlikely brand appears to be among one of the fastest-rising. Dolce & Gabbana, a brand that has a proven track record of homophobia and racism, jumped seven spots this quarter landing it at number 15. Likely as a result of the Kardashian-Barker wedding and hopefully due to consumers that may not be as aware, but either

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