ALDI is creating 6,000 jobs at new and revamped stores as shoppers switch to cheaper groceries.
The discounter overtook Morrisons to become the UK’s fourth largest supermarket chain last year.
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Sales boomed on the back of shoppers wanting to cut food bills amid record high inflation.
Chief executive Giles Hurley said: “Demand for Aldi’s never been higher as more realise they can make significant savings without compromising on quality.
“It’s more important than ever that we’re making it even easier for more people to shop with us — including by opening dozens of new stores.”
Aldi plans 40 new stores this year at sites including Castle Donnington in Leics, Slough in Berks, Porthcawl in South Wales, Norwich, Newcastle upon Tyne and Southampton.
There are also new jobs at offices and distribution centres.
Aldi already has more than 990 shops and employs around 40,000. Its sales are growing four times faster than Tesco’s, rising 27 per cent last month compared to the previous year. Its hiring spree contrasts with rivals who have cut thousands of jobs to reduce costs.
Aldi can sell cheaper food than other chains because it has a lower cost base. It does not provide online or convenience outlets and has smaller stores