Gucci overthrows Balenciaga to become world’s hottest brand for Q2 2022

Gucci topped the prestigious The Lyst Index of the world’s hottest brands in Q2, dethroning Balenciaga, which held the spot for the last three quarters consecutively.

Gucci, under creative director Alessandro Michele, last held the spot in Q2 2021. Subsequently, Demna Gvasalia Balenciaga capitalised on a series of outstanding runway shows and collaborations with the likes of Fortnite, Kanye West and The Simpsons to rule The Lyst Index as the world’s hottest brand in Q3 2021, Q4 2021, and Q1 2022.

Why Gucci leads The Lyst Index top 20 hottest brands

Gucci world’s hottest brand q2 2022 The Lyst index

Image credit: Gucci/@GUCCI/Facebook

The Lyst Index noted that Gucci’s rise in the list happened due to a series of successful launches of its latest collections.

Among these is the ‘Cosmogonie’ Resort ‘23 collection, which was presented in Puglia and the Gucci x Adidas collection which was dropped in June.

According to The Lyst Index, there was a 286 percent rise in searches for Gucci within 48 hours of its release of its collaboration with Adidas. In fact, the Gucci x Adidas Gazelle sneakers was the second hottest women’s products in The Lyst Index.

Another factor which worked in favour of Gucci was the Italian fashion brand’s collaboration with English singer-songwriter Harry Styles. Together, they launched the HA HA HA collection on 20 June in Milan, as part of Milan Men’s Fashion Week.

The collaboration included visually attractive sweater vests, flared pants, and animal-print motifs which Michele dubbed as the “dream wardrobe” for him and Styles.

The big gainers and losers in Q2

Trailing Gucci and Balenciaga on #3 on The Lyst Index of the world’s hottest brands in Q2 is Prada. The brand gained a place over the last quarter following its collaboration with Cassisus Hirst on a limited edition sneaker and its entry into Meta’s digital marketplace as

Read the rest

Read More

Gucci Defeats Balenciaga for World’s Hottest Brand

The Lyst Index has announced that Gucci is officially the world’s hottest brand for Q2 2022, knocking Demna‘s Balenciaga off of first place.

Balenciaga was the hottest brand for Q3 2021, Q4 2021, and Q1 2022, following a stellar year of runway shows, collaborations with Fortnite, The Simpsons and Kanye West for the DONDA album, and its knockout looks at the MET Gala. However, Gucci now comes back from second place into the top spot — somewhere it hasn’t been since Q1 2022 — following the unaffiliated release of the House of Gucci film, as well as a standout year thus far that’s seen the Alessandro Michele-helmed house drop collaborations with adidas, present its “Cosmogonies” Resort 2023 collection in Puglia, and tease the “HA HA HA” collection made in conjunction with Harry Styles, who has gone on to become more than just a fan of the brand, but somewhat of a muse.

Furthermore, Gucci has leaned into the digital realm more than ever with its virtual Roblox town and the drop of the Oura ring, while campaigns starring Snoop Dogg and Jared Leto, or the continuing afterglow of its collaboration with The North Face, have all come together to play a part in Gucci’s reign.

From third to 10th, we find: Prada (with help from Raf Simons and Cassius Hirst), Valentino, Louis Vuitton, Dior, Miu Miu, Fendi, Diesel, and Burberry. Rounding out the top 20, in order, are: Versace, Nike, adidas, LOEWE, Dolce & Gabbana, Saint Laurent, Bottega Veneta, Moncler, Off-White™ and finally, in 20th place, Jacqeumus.

This list goes to show the movements in fashion trends and the overall scene — a strong year for Jacqeumus moves it into the top 20 by one place, while Bottega Veneta losing Daniel Lee in lieu of Matthieu Blazy has seen

Read the rest

Read More