Toronto-based clothing brand builds hype around four letter words

What makes a hoodie unique?

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What makes a hoodie unique?

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According to 4 Letter Series founder Rachel Walderman, it’s a four-letter word. The Toronto-headquartered apparel and lifestyle brand offers limited-edition clothing drops that are designed to showcase “four words that compiles four letters, telling a short story.”

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We caught up with Walderman to

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