Canadian-renowned retailer Groupe Marie-Claire is launching its latest lifestyle brand LIVOM, which is an omni-channel shopping experience featuring durable and sustainable furniture, clothing and decor.

The launch is expected in August and will consist of a cross-Canada online store as well as brick and mortar locations in Quebec initially with expansion plans into Ontario. 

“With LIVOM, we want to offer a sensory experience to our customers: a moment for them to relax and dream. To imagine their ideal space, wardrobe, or decor. In a time where shopping has become almost more of a task than an activity, we are looking to offer a completely new universe with a timeless lifestyle that allows us to marry fashion, furniture and decor,” said Paule Lafrance, the company’s Director of Creative & Marketing and grandchild of its founders.

“We hope to make the act of shopping for home decor easier and more enjoyable in an environment that is conscious, meaningful, and impactful to our customers. We believe in offering options that are made of recycled, organic or eco-friendly materials and being as transparent as we can be with our offerings.

“We look forward to introducing LIVOM and our slow-living lifestyle to Canadians and welcoming them to our concept, online marketplace and, first retail store, in late 2022. This first opening marks a very important moment in our history, of which we hope to spread throughout the rest of our beautiful province.”

Based in Montreal, Groupe Marie-Claire is a Quebec family business specializing in the retail sale of women’s ready-to-wear and skin care.

Groupe Marie-Claire was above all born from the common passion of Réal and Marie Claire Lafrance for clothing. In 1965, Réal Lafrance, a representative for an oil company and his wife Marie Claire, a teacher, decided to go into