KONDA: Impulse buying contributes to US’ materialistic culture

Sometimes, people buy things on impulse. It does not sound too bad now and then – buying a cheap trinket while you are out grocery shopping. No, you do not need it, but there is no actual harm done to your bank account, and you feel satisfied with your new addition.

Corporations are fully aware of these behaviors and take advantage of consumer tendencies by employing marketing tactics such as product placement. While carefully considering how people might react to specific products that are displayed in certain ways, businesses have already determined the probability of your purchase. For instance, buying a candy bar while checking out is more common when it’s easily accessible in the moment. 

The problem is continuous impulsive buying — coming home with at least one thing you do not need or clicking the ‘order’ button on an online shopping site. A survey by Slickdeals found that 64 percent of adults in the U.S. increasingly bought on impulse, and 61 percent felt happy afterward. 

Buying something random could positively affect your mood — and it makes sense. But, you could find yourself depending on doing so to help you get through the day. The more you buy, the better you feel. You might end up spending more money each time, going from $10 to $20.

In fact, Americans increased their spending by 18 percent from January through April 2020. Slickdeals’ CEO Josh Meyers says impulse buying can be smart as people take advantage of bulk deals. On the other hand, it could be detrimental.

The truth is that products expire. Whether it’s denoted in a label on the packaging or expires in terms of its social popularity, people end up with things they do not need, and this contributes to consumerism.

Consumerism is described as materialistic

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‘I am surprised this was not the norm’

A retail worker issued a PSA on TikTok: Wash clothes after you buy them.

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Content creator @octagonglasses revealed that when she worked at a clothing store, there was one unhygienic practice she felt was “gross.” It was something her coworkers did that left her unsettled. While she isn’t sure if it’s a “common practice” or just where she worked, she felt it was important enough for shoppers to know.

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“We weren’t allowed to wear clothes from other brands or other stores. The manager especially liked it if you wore stuff from the new collection,” she said.

However, most of the employees didn’t shop at the store or want to buy the clothing. The solution was to grab items from the rack, wear them during the shift, then re-tag them and put them right back up for sale.

“You work all day. You’re sweating,” she explained. “I always thought it was really gross. So I guess this is my PSA to you. Please wash your clothes after buying them.”

People shared their experiences with buying new clothes on TikTok.

“The store I worked for steamed the clothes before putting them back. Which is nice,” a user replied.

“Customer asked for the size I was wearing, I ‘checked’ in the back just to change in a bigger size for me so she could try mine without her knowing,” another added.

“That’s why I wash every item after buying, even jackets and socks, just gives me peace of mind,” a TikToker said.

“Our store also had this, and yes really gross. also the stress of picking something before opening!”

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