Longtime menswear fashion designer John Varvatos is reinventing himself with his eight-month-old brand OTD, a unisex clothing line with stores in New York and Los Angeles.

“When I started this, it was about a new story,” Varvatos tells The Hollywood Reporter about the beginnings of OTD. “I really felt like I had a new story. I wanted to reinvent myself. It was that moment during COVID that I had this kind of lightning bolt. I had this story that I’ve been playing around with, which is what this brand is.”

More from The Hollywood Reporter

OTD stands for “On This Day,” and its collections feature clothing, jewelry, footwear and accessories for all genders. With its flagship store located in the heart of Soho in New York City, the unisex line has found a second home in Los Angeles on West Hollywood’s iconic Sunset Strip in the same space where H&M previously stood. It’s the latest in Varvatos’ ongoing journey to round out his business ventures. From his own record label to tequila brand Villa One (that he started with Nick Jonas), Varvatos isn’t focused on just menswear anymore. This summer, Varvatos and Jonas launched a pop-up tequila bar on the Las Vegas Strip to promote their brand Villa One.

As for OTD, the brand is the designer’s follow-up fashion company after his eponymous menswear line filed for bankruptcy in 2020, following the start of the COVID-19 pandemic. This time around, OTD encompasses women’s, men’s and unisex styles. As the name implies, patrons are encouraged to utilize fashion and personal style to write their own story “on this day” — living in the moment, each and every day.

“Whatever the word is, I don’t really care,” Varavtos says in regard to the differences between men’s and women’s clothing. “I just