Gucci expands Flora range with new eau de parfum and make-up collections

Gucci has expanded its Flora range with a new eau de parfum, Gucci Flora Gorgeous Jasmine, an eyeshadow palette and a “hybrid lipstick” which form the second chapter of the “Flora Fantasy” story.

The fragrance features jasmine at its heart, with base notes of sandalwood and benzolin, accompanied by mandarin essence and magnolia accord. Its packaging was inspired by turquoise stone and pays tribute to the Flora pattern seals to create a “dream-like influence” for shoppers.

The promotional campaign is fronted by singer Miley Cyrus, who takes customers on a “leap of imagination” which the brand says speaks to self-expression, optimism and authenticity.

Gucci Flora Gorgeous Jasmine is the second fragrance to join the range and continues the #FloraFantasy story and campaign which began with the launch of Gucci Flora Gorgeous Gardenia in 2021.

To add another dimension to the story, Gucci has also launched its latest limited edition make-up duo: Gucci Palette Beauté Des Yeux Gorgeous Flora and Gucci Rouge De Beauté Brillant Flora.

The former is an eyeshadow palette featuring 12 shades including metallic, satin and matte ones in colours such as pinks, blues and neutrals. The gold-trimmed pink case features illustrated flowers to create a “collector’s item”.

The Gucci Rouge De Beauté Brillant Flora has a vibrant colour and a composition including black rose and peony oils, along with jojoba seed oil, karité butter and hyaluronic acid which provides protection and care as well as colour.

Both are presented in packaging showcasing the distinctive Flora pattern.

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