Gucci overthrows Balenciaga to become world’s hottest brand for Q2 2022

Gucci topped the prestigious The Lyst Index of the world’s hottest brands in Q2, dethroning Balenciaga, which held the spot for the last three quarters consecutively.

Gucci, under creative director Alessandro Michele, last held the spot in Q2 2021. Subsequently, Demna Gvasalia Balenciaga capitalised on a series of outstanding runway shows and collaborations with the likes of Fortnite, Kanye West and The Simpsons to rule The Lyst Index as the world’s hottest brand in Q3 2021, Q4 2021, and Q1 2022.

Why Gucci leads The Lyst Index top 20 hottest brands

Gucci world’s hottest brand q2 2022 The Lyst index

Image credit: Gucci/@GUCCI/Facebook

The Lyst Index noted that Gucci’s rise in the list happened due to a series of successful launches of its latest collections.

Among these is the ‘Cosmogonie’ Resort ‘23 collection, which was presented in Puglia and the Gucci x Adidas collection which was dropped in June.

According to The Lyst Index, there was a 286 percent rise in searches for Gucci within 48 hours of its release of its collaboration with Adidas. In fact, the Gucci x Adidas Gazelle sneakers was the second hottest women’s products in The Lyst Index.

Another factor which worked in favour of Gucci was the Italian fashion brand’s collaboration with English singer-songwriter Harry Styles. Together, they launched the HA HA HA collection on 20 June in Milan, as part of Milan Men’s Fashion Week.

The collaboration included visually attractive sweater vests, flared pants, and animal-print motifs which Michele dubbed as the “dream wardrobe” for him and Styles.

The big gainers and losers in Q2

Trailing Gucci and Balenciaga on #3 on The Lyst Index of the world’s hottest brands in Q2 is Prada. The brand gained a place over the last quarter following its collaboration with Cassisus Hirst on a limited edition sneaker and its entry into Meta’s digital marketplace as

Read the rest

Read More

Inside the Big Business of Sponsored Weddings

Photo credit: Gallery Stock; Getty Images(sign).

Photo credit: Gallery Stock; Getty Images(sign).

The morning before her wedding, the model Josephine Skriver held the kind of brunch that sends the thumbs of her 7.5 million Instagram followers tapping. Wicker abounded. White umbrellas trembled in the breeze. Fresh-cracked coconuts were draped with sliced citrus. Menus advertised not one but two varieties of millennial-inflected toast: almond butter and avocado.

Almost 150 people had flown to Cabo San Lucas in April 2022 to watch Skriver and singer-songwriter Alexander DeLeon (better known as Bohnes to his quarter-million Instagram followers) tie the knot. Skriver hoped to give her loved ones a shot of relaxation—at a reasonable price. “You want it to be grand,” she says, describing her wedding planning mindset. But costs add up. “You don’t want to blow the craziest amount.”

The spread at the Flora Farms restaurant delighted Keltie Knight, the Canadian TV correspondent, who cut a quick video for TikTok to show it off. She tagged Skriver in the caption and then thanked her host, too—with a mention and a hashtag. Not that it could have taken Knight much time to deduce to whom she owed her gratitude. The host’s name was plastered all over the festivities. It wasn’t Skriver or DeLeon or their parents or their pals. To celebrate the bride and groom, skincare brand Sunday Riley had stepped in to pick up the tab. It had the iron-branded coconuts to prove it.

If you’ve recently noticed an increase in wedding photos on social media tagged with brand names instead of just cutesy portmanteau hashtags, you’re not alone. The practice of bold-faced names collaborating with fashion designers, luxury hotels, liquor brands, and the like to sponsor their nuptials has become as common as honeymoons in the Maldives. But what are couples giving up in order to have their

Read the rest

Read More