A social media influencer has been called out for putting her child on the top shelf of the cereal isle at a Coles store in Victoria.

The mother shared the image on her Instagram story, sparking a fiery backlash from Coles customers.

‘Could influencers stop doing this,’ one wrote on Facebook. Another shopper added: ‘If they fell off, Coles would be sued,’ while a third said she was ‘exploiting children for a photo’.

The influencer who shared the image regularly posts monetised fashion content featuring her daughters and has more than 22,000 followers.

On the Coles website, the supermarket says it has a designated safety strategy’ to protect customers, and urges them to ‘immediately report any activity, behaviour or product’ of concern.

Daily Mail Australia has contacted Coles for comment.

media influencer has been called out for putting her child on the top shelf of the cereal shelf at a Coles store in Victoria” class=”blkBorder img-share” style=”max-width:100%” />

A social media influencer has been called out for putting her child on the top shelf of the cereal shelf at a Coles store in Victoria